Nowadays, consumers are a more discerning lot over their needs and purchases. They are very particular on what they purchase and the value of services on their purchases. One such example is the simple eyewear in which a consumer may enjoy with the plethora of optical services available in the marketplace.
Frame Choices
There is a myriad of frame designs and styles in the market today which would give consumers a field day in choosing one or more pieces. Glasses frames can be a very personal choice for some consumers. While many go for quality and brand, others are quick to the changes in fashion even on eyewear pieces.
There are expensive frames and extremely expensive frames. Affluent consumers may sport these for their quality, branding or design. These pieces are usually chosen for their fashion statement and status identification. Hence, many expensive designer frames are limited in quantity to give a distinction and an air of affluence to the wearer or owner.
Some limited designer frames are collectors’ items which are the talk of the town when they are showcased. Attention is on these frames and optical consultants are on hand to offer the best of services to the owners.
Maintenance can be on a personal level where optical service providers would render top class delivery and cleaning of the frames to ensure a consistent presence when worn.
Reglaze technology
Another growing popular optical service is the reglaze service where consumers can choose to change their lenses without changing their current frame. It could be an expensive frame which is still in good condition. A changed prescription can cause health issues to the wearer; hence, it is necessary to change the lenses.
Modern-day optical services allow consumers to choose to change their lenses without changing their frame and via the post. The glasses can be sent via special postal delivery in the provided special packaging for enhanced security. The glasses would be refitted and returned in the same way. This is a much cheaper option for the consumers today; it is also very convenient as the reglaze technology is improving with more features, gadgets, and techniques at a lower cost.
Online services
With the availability of the Internet, online optical services are rampant today for the convenience of consumers. Almost every consumer has a computer and access to the Internet to browse the web anytime from anywhere. Hence, a consumer who needs a new pair of frames or new lenses can go online and browse for offers on frames and lens promotions.